http://www.vertiyohealth.com Just another WordPress weblog Mon, 01 Mar 2010 19:52:18 +0000 http://backend.userland.com/rss092 en Why—you may ask—are our faces plastered all over our Website? Don't we staff art directors that can scour stock photo sites for symbolic, motivational imagery? Don’t we have any copywriters that can come up with clever verbiage to communicate what our customers can expect from us as an agency? Or ... http://www.vertiyohealth.com/self-involved%e2%80%a6in-a-good-way/ Remember when the success of an advertising campaign was measured by how many people bought your product? The strategy was simple: bring something new to market—ideally, something that fills an unmet need—and then convince people to try it, if even just once. And for years, what worked for GE and General ... http://www.vertiyohealth.com/forget-the-product-profile-write-me-a-patient-profile/ We were glad to have a full write up on MedAd News Insider yesterday. http://www.vertiyohealth.com/medad-news-insider-story/ VERTIYO CREATIVE GROUP ANNOUNCES VERTIYO HEALTH, NEW UNIT FOCUSED ON PHARMACEUTICAL MARKETING NEW YORK (October 27, 2009) – Vertiyo Creative Group Inc., a full-service branding and marketing agency based in New York City, today announced the launch of Vertiyo Health, a new division focused on pharmaceutical marketing. Vertiyo Health will ... http://www.vertiyohealth.com/vertiyo-healthannouncemen/ Last week, some of the Vertiyo Health staff made it out to the 3rd Annual Digital Pharma conference to interact with industry peers regarding the state of social and digital in pharma marketing. It was a great three days and for a great synopsis check out  Steve Woodruff's blog. We agree ... http://www.vertiyohealth.com/digital-pharma-2009/ Vertiyo, New Branding and Creative Services Agency, Launches in New York NEW YORK--(BUSINESS WIRE)--Vertiyo Creative Group Inc., a new full-service branding and marketing agency, has launched in New York City. Headed by Principal/Executive Creative Director Marc Scibelli (mscibelli@vertiyo.com), Vertiyo is focused on providing marketers with a new relationship model that combines ... http://www.vertiyohealth.com/vertiyohealth-opens-its-doors/