Why—you may ask—are our faces plastered all over our Website? Don’t we staff art directors that can scour stock photo sites for symbolic, motivational imagery? Don’t we have any copywriters that can come up with clever verbiage to communicate what our customers can expect from us as an agency? Or are we really just that [...]

Remember when the success of an advertising campaign was measured by how many people bought your product? The strategy was simple: bring something new to market—ideally, something that fills an unmet need—and then convince people to try it, if even just once.
And for years, what worked for GE and General Mills worked for Merck and [...]