Marketing
Unlike many large agencies with their boilerplate marketing strategies and set pricing models, Vertiyo Health helps you identify the best opportunities for growth, and then works with you to find the smartest, most cost-conscious way to meet your marketing needs.
Expert, up-front planning can help solidify your goals, improve your strategy, and save you a tremendous amount of money down the line. We can help guide you through the pre-launch and launch of your product, and then stick around to ensure that it establishes an identity within its category. We’ll make suggestions on how to boost your sales efforts, all while building brand equity and increasing market share.
Creative Development
We combine the individualized attention of a small agency with the knowledge that comes from years of experience working in US and global pharmaceutical markets. We will help to establish the objectives that will be key to building your brand’s strategic vision, which will serve as the foundation for developing its unique personality.
Whether you’re launching a new drug, rebranding an old one, or at any stage in between, Vertiyo Health will function as your partner. With a keen knowledge of the competitive landscape, Vertiyo Health will channel the strategic and creative thinking necessary to make your product stand apart.
Design
Print, television, direct mail, online – By gaining a deep and thorough understanding of your product and its competition, we create simple and effective communication strategies. We identify how best to position and evolve your brand within the marketplace and then develop clean, fluent designs that reflect these insights.
Like all of our services, each marketing design is developed by a dedicated internal team that will work closely with you to insure that your goals are met. Through a balanced mix of consulting, design, and development, Vertiyo Health makes it a priority to see that your brand has a presence within the category.
Copywriting
When building a pharmaceutical brand, it’s not always what you say that matters, but how you say it. The copy that accompanies your creative campaign needs to not only be smart and earnest, but also factually accurate and promotional within reason. The writers at Vertiyo Health have years of experience digging through data and developing claims that are intriguing and motivating, ultimately heightening interest in your brand.
Strategic Guidance
To effectively promote your brand, you need sound strategic direction. At Vertiyo Health, we’ve developed a positioning process that guides us through the conception and launch of each campaign we create. Our process takes into account a variety of strategic factors, including the competitive pharmaceutical landscape, so that your brand will stand out within its therapeutic category.
Web and Digital Development
It’s a simple concept: put some information about your brand on the Internet where everyone can find it. It sounds so simple that, these days, pretty much everyone thinks they can do it. But can they do it well? That’s why now, more than ever, your brand’s online message and personality matters. How it looks, how long it holds someone’s attention, how well it communicates your message, and the need that it promises to fulfill can be as important as your brand itself.
We build Websites and digital marketing tools that are designed not only to be present online, but to be an effective online presence.
